With this campaign, we wanted to send customers into a frenzy. We wanted to get them excited about Eagle Boys’ products. So we developed Mad Minutes.
Entirely online, the campaign saw cheap combo deals and pizzas for as low as $3 released at a different time each day over a fortnight. After receiving an email notification about the daily deal, subscribers could then order online and nominate their pick-up time. But they had to be fast, because the offers up for grabs were available in limited numbers.
To roll out the campaign, we teamed up with the company’s in-house web developers to ensure all the elements came together seamlessly. We also created campaign artwork, pre-roll advertising videos, eDMs, digital advertising and social media content.