Launching a record-breaking campaign
Eagle Boys is one of Australia’s most recognised pizza brands. Its recent rebrand was a major milestone for the company, signifying Eagle Boys’ commitment to change through a new look, new menus and a revamped digital presence. To celebrate, we got to work on making a mark that would break records.
CLIENT
Eagle Boys
DELIVERABLES
Campaign Concept
Promotional Video
Social Media Content
Digitals Ad Banners
Website Content
Email Direct Marketing
THE CHALLENGE
The digital space is becoming a hotly contest domain in the pizza industry. The rebrand process saw Eagle Boys upgrade its online ordering capabilities, but a campaign was
needed to showcase the digital platform in all its glory. In order to put the website in the spotlight, we went a little mad…
THE OUTCOME
With this campaign, we wanted to send customers into a frenzy. We wanted to get them excited about Eagle Boys’ products. So we developed Mad Minutes.
Entirely online, the campaign saw cheap combo deals and pizzas for as low as $3 released at a different time each day over a fortnight. After receiving an email notification about the daily deal, subscribers could then order online and nominate their pick-up time.
But they had to be fast, because the offers up for grabs were available in limited numbers.
To roll out the campaign, we teamed up with the company’s in-house web developers to ensure all the elements came together seamlessly. We also created campaign artwork, pre-roll advertising videos, eDMs, digital advertising and social media content.
