Getting traction in a competitive tyre market
Falken Tyres is a performance tyre brand that has a rich history of producing world-class performance tyres. We worked with Falken's marketing team to help launch their flagship performance car tyre, the Azenis FK510 and leave a mark on their Australian audience.
CLIENT
Falken Tyres
DELIVERABLES
Promotional Video
3D Animation
Website Content
THE CHALLENGE
Falken Tyres is a known leader in high performance tyre technology who utilise their professional motorsports involvement to further develop and improve their products.
The launch video had to capture its racing pedigree whilst showcasing the Azenis FK510's impressive list of features.
THE OUTCOME
Through the advanced use of 3D CGI design in our Brisbane-based animation studio, we were able to meticulously capture and highlight the impressive engineering feats of the Azenis FK510. The latest in animation technology allowed us to get up close and personal with the product, focusing on every intricate detail that sets it apart in the market.
The sound production and voice-over were carefully produced to bring the production to life. Our animation studio worked to create a soundscape that would not only complement the visuals but also enhance the overall viewing experience. The carefully selected voice-over added an extra layer of depth to the production, guiding the viewer through the story we were telling about the Azenis FK510.
The product launch was not just limited to the animation. It also involved the roll-out of various print and point of sale materials. These materials were designed to be consistent with the style and tone of the animation, creating a cohesive and recognisable brand image for the Falken Azenis FK510.