Localising a global brand
Falken Tyres is synonymous with performance. A global brand born in Japan, the company is continually pushing the boundaries of what’s possible. We help them to tell this story and leave a mark on their Australian audience.
Social Media Mangement
Social Media Content
To fortify the company’s global presence, Falken recently implemented a rebrand. The new branding aligns with Falken’s history, values and products, but this wasn’t a one-size-fits-all project.
We worked with Falken to roll out and localise the new branding for the Australian market.
We delivered a streamlined brand experience across many of Falken’s key touch points. Setting the company up for longevity in the Australian market,
we developed all brand materials in synchronicity with the global brand, while fine-tuning it for greater local appeal.