Bundaberg Brewed Drinks

This brief wasn’t just about slapping a new label on a can. It was about creating a new chapter in the brand’s history and building a bridge between Bundaberg’s storied past and its bright future. Bundaberg Brewed Drinks has real beautiful history, and decades of craft, care, and a faithful fanbase that knows exactly what it’s getting with every sip.

What makes this project truly special is how effectively the packaging becomes the opening act of the Bundaberg experience. It effectively captures the brand’s essence and delivers on its promise. As the saying goes, we eat and drink with our eyes first, and the “Refreshingly Light” packaging grabs your attention, sets the stage, and makes a big promise. From the moment you see it, you know something good is coming, you know something famously Bundaberg is coming.