Our ‘Wild By Nature’ concept has been the driving force behind the creative for each event since 2013. It captures grit and excitement, speaks to Australia’s terrain and reflects the idea of untamed driving. To engage kids in the event, we also created an illustrated kangaroo named Dash.
Every year we use the Wild By Nature concept as the starting point in the development of fresh creative. The annual brand roll out includes design for the following:
press advertising // billboards & outdoor advertising // online advertising // branded online channels // merchandise // stationery // internal communication documents // stakeholder communication materials // accreditation & signage design // wayfinding maps